About Pricing Contact
About Contact

Digital Marketing Strategy for the AI & Gen Z Economy

Learn AI-powered marketing, Gen Z trends & global models with digital marketing, social media marketing & strategy

Start Learning

What you'll learn

  • How to develop a digital marketing strategy that integrates AI, community, IP creation, and cross-cultural narratives.
  • How to turn creative assets and characters into long-term brand equity through IP incubation and content ecosystems.
  • How to identify, manage, and co-create with creators, artists, and fans as long-term brand partners—not just freelancers.
  • How to scale a brand globally by adapting storylines and aesthetic symbols across multiple cultures and markets.
  • How to build an iconic digital brand that resonates with Gen Z using culture-driven storytelling and product-centric strategy.
  • How to apply social media platform mechanics (like Xiao Hong Shu, TikTok, Instagram) to boost UGC and fan engagement.
  • How to go beyond traditional advertising and build products that inherently generate emotional connection and virality.

Explore related topics

  • Digital Marketing
  • Global Economics
  • Social Media Marketing
  • Marketing

This course includes:

6 sections • 29 lectures • 2h 54m total length

  • 3 hours on-demand video
  • Access on Podcast
  • Full lifetime access
  • Certificate of completion
     

Course Content

  1. Section 1: Gen Z Decoded – Understanding the Consumers of Tomorrow

    5 lessons
    1. Lecture 1: Welcome to Gen Z: Decoding the Consumer Universe of the Next Generation
    2. Lecture 2: Consumption as Expression: From Functionality to Identity Projection
    3. Lecture 3: The Meme Economy: How to Make Your Brand Part of the Social Conversation
    4. Lecture 4: The Emotion Economy and Sensory Hooks: Why Great Brands Must Empathize
    5. Lecture 5: Brand as Grammar: How Gen Z “Decodes” and “Speaks” Brand Language

  2. Section 2: Virality & Co-Creation: Rewriting the Rules of Brand Growth

    5 lessons
    1. Lecture 6: The Underlying Logic of Going Viral: Deconstructing the Four-Act Brand Model
    2. Lecture 7: Why Do Brands Go Viral?
    3. Lecture 8: From Seeding to Backlash – How to Launch Safely in a Traffic Spike
    4. Lecture 9: The Power of Co-Creation: Building a User-Driven Brand System with AI and KOC
    5. Lecture 10: Rebuilding Private Domain Strategy

  3. Section 3: AI, Growth & Data: The New Playbook of Smart Marketing

    5 lessons
    1. Lecture 11: How Is AI Reshaping Marketing?
    2. Lecture 12: User Profiles, Micro-Actions, and Predictive Models
    3. Lecture 13: How to Evaluate Creativity with Scientific Rigor
    4. Lecture 14: From Viral Mechanics to the North Star Metric
    5. Lecture 15: AI Co-Creation: How Can Consumers and AI Build Brands Together?

  4. Section 4: Culture & Globalization: New Playbooks for Cross-Cultural Branding

    4 lessons
    1. Lecture 16: Cultural Translation: How Can a Global Brand Localize Without Losing Its Soul?
    2. Lecture 17: How Global Brands Use Aesthetics to Shape Cultural Narratives
    3. Lecture 18: How Can Brands Navigate the Fog of Political Correctness?
    4. Lecture 19: Ethnographic Marketing: How Field Research Builds Culturally Rooted Brands

  5. Section 5: The Future Architecture of Brand Strategy

    5 lessons
    1. Lecture 20: A Brand Is Not a Slogan—It’s a Battle for Cognitive Order
    2. Lecture 21: How to Become a Brand People Truly Like
    3. Lecture 22: How the Top 10% Sustain 100% of Your Business
    4. Lecture 23: From Product to “Scenario–Story–Emotion”
    5. Lecture 24: Brand Life Cycles and Regeneration: How to Stay Perpetually Relevant

  6. Section 6: Foresight & Action: Designing the Future of Your Brand

    5 lessons
    1. Lecture 25: Web3, NFTs, and the Next Battle of Imagination in Branding
    2. Lecture 26: De-branded Consumption and the Rise of Anti-Branding
    3. Lecture 27: How Does a Brand Become a Cultural Symbol?
    4. Lecture 28: Future Trend Scan: Ten Emerging Global Marketing Models
    5. Lecture 29: How to Integrate All Lessons into One Systematic Strategy

Unlock all contents immediately

🚀 Special Limited Offer! First Month Only $9.9 Cancel anytime.

Join us and gain exclusive resources and analysis reports.

Claim Your $9.9 Offer Now

Requirements

  • No prior background in marketing, business, or pop culture required
  • A curious mind and a passion for global consumer trends
     

Description

The rules of marketing are changing. Artificial intelligence is reshaping industries, and Generation Z is rewriting consumer behavior. Traditional brand playbooks no longer work in a world where attention is fragmented, trust is shifting, and culture evolves overnight. To stay competitive, marketers, entrepreneurs, and business leaders need a new marketing strategy—one built for the AI & Gen Z economy.

This course, Digital Marketing Strategy for the AI & Gen Z Economy, provides a systematic, MBA-level framework for building brands in the age of disruption. Drawing on global case studies, cutting-edge models, and practical strategy tools, you’ll learn how to design digital marketing systems that go beyond campaigns—systems that shape culture, influence identity, and scale sustainably.

You will explore:

  • How AI is transforming consumer journeys, personalization, and content creation.
  • Why Gen Z’s values, digital habits, and demand for authenticity are redefining brand trust.
  • Global innovations in digital marketing and social media marketing from Asia, Africa, Europe, Latin America, and the U.S.
  • Practical frameworks: cognitive branding, cultural resonance, co-creation, and future scenario planning.

By the end of the course, you will not only understand the latest trends—you will be able to apply them to craft future-ready strategies for your business, startup, or personal brand. You will also gain practical skills in social media management, digital marketing, social media marketing, and marketing strategy to stay ahead of disruption.

If you want to lead in the next decade of marketing—not just follow—this course is your blueprint.

Who this course is for:

  • Marketing professionals who need to update their strategies to stay relevant in a fast-changing landscape.
  • Entrepreneurs and startup founders who want to build brands that connect authentically with younger audiences.
  • MBA students and business learners seeking a structured, global perspective on modern marketing models.
  • Consultants, strategists, and managers who advise companies on growth, branding, and digital transformation.
  • Content creators and brand builders looking to master storytelling, community building, and cultural resonance.

Instructor

Garbo Tian

Garbo Tian is a seasoned business strategist and cross-border education entrepreneur with over 15 years of experience in entrepreneurship, investment operations, and institutional partnerships across China, the U.S., and Asia-Pacific.

She is the founder of a cross-border education company with RMB 100 million+ in cumulative revenue, where she built and led academic credit transfer collaborations with over 400 universities and colleges around the world. Her work has helped bridge global education systems, develop sustainable academic programs, and promote East–West learning partnerships.

In the business sector, Garbo has advised on entrepreneurship strategy, ESG integration, and post-investment management across sectors ranging from education to finance.

Garbo is a frequent speaker in both English and Chinese, having delivered over 1,000 professional talks to audiences that include executives, university faculty, policymakers, and international entrepreneurs.

Her academic credentials include:

  • Doctor of Education, University of Southern California (USC)
  • Master's in Economics and Management, University of York, UK

Garbo's courses focus on:

  • Strategic analysis of leading Chinese companies, such as Huawei, Haidilao, Pop Mart, and Xiaohongshu
  • Cross-border business models and how Chinese enterprises scale internationally
  • Real-world MBA-level case studies grounded in system thinking, policy frameworks, and institutional dynamics
  • Entrepreneurial ecosystems and innovation in emerging markets
  • Chinese Culture

Her teaching style combines rigorous research with practical insights, helping learners understand not just what works in business, but why it works—especially in the context of China's fast-evolving market environment.

Her courses are designed for:

  • MBA students and business professionals
  • Entrepreneurs seeking global growth strategies
  • Educators and policymakers interested in Asia's innovation models
  • Anyone looking to understand business logic through real cases

Garbo believes that in a complex world, clarity comes from connecting global strategy with local insight—and that great businesses are built by those who understand both.