How LABUBU Became a Global Phenomenon？

1. Section 1: Cultural Symbols and the Psychology of Collectibles

   7 lessons

   1. Lecture 1: Who Is LABUBU?
   2. Lecture 2: The Rise and Monetization of the Trendy Toy Industry
   3. Lecture 3: The Economics of Cuteness: From Emotional Value to Brand Dependency
   4. Lecture 4: Trend Toys ≠ Toys: Redefining "Playthings" and Identity Symbols
   5. Lecture 5: Posting Labubu: Have Trend Toys Become the New Social Currency?
   6. Lecture 6: The Psychology Behind Blind Boxes: Why Can’t We Stop Opening Them?
   7. Lecture 7: How Designer Toys Strategically Harvest Desire

2. Section 2: Pop Mart's IP Strategy and Organizational Capability

   7 lessons

   1. Lecture 8: The Casting System and Trial-and-Error Laboratory Behind IP Incubation
   2. Lecture 9: "It’s Not About Selling IP—It’s About Investing in the Future"
   3. Lecture 10: Brand Personification: How to Build a Projectable Character Universe
   4. Lecture 11: How IPs Anchor Emotion and Amplify Through Narrative
   5. Lecture 12: How Brands Can Leverage IP to Rebuild Their Own Identity
   6. Lecture 13: How to Build an IP Content Ecosystem: From Toy Universe to Semi-Open World
   7. Lecture 14: Dissecting Pop Mart’s "IP Asset Management Company" Model

3. Section 3: Business Models and Growth Engines

   6 lessons

   1. Lecture 15: Supply-Demand Dynamics and Value Anchoring in the Designer Toy Industry
   2. Lecture 16: How a Niche Gimmick Evolved into a Billion-Dollar Industry
   3. Lecture 17: Lifecycle Management in the Designer Toy Industry
   4. Lecture 18: How Pop Mart Built Its Own Brand-Driven Retail Engine
   5. Lecture 19: Pop Mart’s Membership System and the "Community Points Trap"
   6. Lecture 20: How Pop Mart Captures Users Across Multiple Touchpoints

4. Section 4: Internationalization and Cultural Export

   5 lessons

   1. Lecture 21: Pop Mart’s Global Expansion and "Re-localization" Strategy
   2. Lecture 22: The Global Differentiation Strategy of Designer Toy Brands
   3. Lecture 23: Comic-Con, Fashion Weeks, and Global Exposures
   4. Lecture 24: How to Build an Overseas Sales Network
   5. Lecture 25: How Pop Mart’s International Narrative Team Crafts a "Multicultural Brand Voice"

5. Section 5: Organizational Capability and Product Operations

   8 lessons

   1. Lecture 26: When Product Becomes the Ultimate Marketing Engine
   2. Lecture 27: How Pop Mart Manages Artist Collaboration and IP Synergy
   3. Lecture 28: "Product-Centric Organization" and the Multi-Role Creative Collaboration Model
   4. Lecture 29: The Internal Horse-Racing Mechanism
   5. Lecture 30: NFTs, AI Avatars, and XR Immersive Interactions
   6. Lecture 31: The Rise of Healing in Designer Toys
   7. Lecture 32: Where Is Pop Mart’s Moat?
   8. Lecture 33: How to Build Your Own Designer Toy Business IP