FRONTIER DYNAMICS
Deciphering market shifts, industrial evolution, and strategic leadership in the age of intelligence.
The Apostles of the App: How Xiaomi Rewrote the Code of Global Expansion with "Believers"
May 29, 2026
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- How did Xiaomi achieve exponential growth in its infancy? By eschewing traditional, profligate advertising spend, Xiaomi adopted a model of "community-driven co-creation." By opening the development...
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